DELULU Gaming held a Soft Launch Dinner at Alba London to introduce its debut portfolio to over 250 iGaming executives. The gathering brought together operators, suppliers, and technology partners for the studio’s formal market entry.
The evening served as the company’s first in-person presentation to the sector. Management used the occasion to outline upcoming commercial plans and discuss potential collaborations. Strategic technology partner SOFTSWISS attended alongside senior decision-makers and media representatives.
Event Setting and Attendee Details
The venue featured an Amalfi Coast theme with contemporary Italian interiors, live cooking stations, and signature cocktails. Custom DELULU branding was integrated throughout the space. Each guest received a bottle of Veuve Clicquot champagne packaged in limited-edition studio branding.Arthur Sheikhaliev, CEO at DELULU Gaming, stated: "We wanted our first event to feel exactly like DELULU. Creative, welcoming, and full of personality. Having so many industry leaders and partners come together before our official launch was something truly special for our entire team.
Thank you to everyone who joined us at Alba London and celebrated this milestone with us." The dinner preceded the studio’s full market launch and established a framework for future partnership discussions.